Download or read book Market Driven Strategy written by George S Day and published by . This book was released on 1999-11-10 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches" - based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric."--BOOK JACKET.