Marketing and Consumer Behavior in East and South-east Asia

Marketing and Consumer Behavior in East and South-east Asia
Author :
Publisher :
Total Pages : 780
Release :
ISBN-10 : UCSD:31822026170084
ISBN-13 :
Rating : 4/5 ( Downloads)
DOWNLOAD EBOOK
Book Synopsis Marketing and Consumer Behavior in East and South-east Asia by : Anthony Pecotich

Download or read book Marketing and Consumer Behavior in East and South-east Asia written by Anthony Pecotich and published by . This book was released on 1998 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.


Marketing and Consumer Behavior in East and South-east Asia Related Books

Marketing and Consumer Behavior in East and South-east Asia
Language: en
Pages: 780

Marketing and Consumer Behavior in East and South-east Asia

Authors: Anthony Pecotich
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher:

DOWNLOAD EBOOK

This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the en
Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand
Language: en
Pages: 727

Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand

Authors: Anthony Pecotich
Categories: Business & Economics
Type: BOOK - Published: 2016-07-22 - Publisher: Routledge

DOWNLOAD EBOOK

East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgroun
Consumer Behaviour in Asia
Language: en
Pages: 288

Consumer Behaviour in Asia

Authors: Hellmut Schütte
Categories: Business & Economics
Type: BOOK - Published: 2016-07-27 - Publisher: Springer

DOWNLOAD EBOOK

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to.
Ageing in Southeast and East Asia
Language: en
Pages: 264

Ageing in Southeast and East Asia

Authors: Lee Hock Guan
Categories: Family & Relationships
Type: BOOK - Published: 2008 - Publisher: Institute of Southeast Asian Studies

DOWNLOAD EBOOK

Examines national ageing policies and programs, the sustainability of existing pension systems, housing and living arrangements, inter-generational transfer, an
Corporate Strategies for South East Asia After the Crisis
Language: en
Pages: 272

Corporate Strategies for South East Asia After the Crisis

Authors: J. Legewie
Categories: Business & Economics
Type: BOOK - Published: 2000-12-12 - Publisher: Springer

DOWNLOAD EBOOK

Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing