Download or read book The Total Marketing and Sales Plan written by Patrick D. O'Hara and published by Wiley. This book was released on 1992-10-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains in great detail how a business is going to market and sell its product(s) or service(s). Provides in-depth coverage on areas which include market planning, strategizing, pricing tactics, research processes and sources. Offers spreadsheet analysis of research and development, administration, as well as marketing and operations costs done via Lotus. Filled with questionnaires and checklists in order to facilitate the market and sales planning process.