Marketing Library and Information Services II
Author | : Dinesh K. Gupta |
Publisher | : Walter de Gruyter |
Total Pages | : 424 |
Release | : 2013-06-25 |
ISBN-10 | : 9783110281040 |
ISBN-13 | : 311028104X |
Rating | : 4/5 (04X Downloads) |
Download or read book Marketing Library and Information Services II written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2013-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.