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Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organizati
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Type: BOOK - Published: 2022-02-28 - Publisher: Taylor & Francis
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success.
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The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors
Language: en
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Type: BOOK - Published: 2013-08-06 - Publisher: John Wiley & Sons
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rig