Marketing Management: Text and Cases Indian Context

Author	: Tapan K. Panda
Publisher	: Excel Books India
Total Pages	: 780
Release	: 2009
ISBN-10	: 8174465480
ISBN-13	: 9788174465481
Rating	: 4/5 (481 Downloads)

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Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda

Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Taxmann's Marketing Management | Text & Cases – Exhaustive treatise to understand Indian Marketing through simplistic and lucid language with examples, exercises, and projects

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This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors: • Op