Download or read book Marketing Straight to the Heart written by Barry Feig and published by Amacom Books. This book was released on 1997 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intriguing look at the entire marketing process, in which readers learn how to build emotion into every phase of the marketing plan - from product development to positioning to packaging to advertising. The text introduces the author's successful technique, called share-of-heart marketing.