Marketing the E-business

Marketing the E-business
Author :
Publisher : Psychology Press
Total Pages : 372
Release :
ISBN-10 : 0415256003
ISBN-13 : 9780415256001
Rating : 4/5 (001 Downloads)
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Book Synopsis Marketing the E-business by : Lisa Harris

Download or read book Marketing the E-business written by Lisa Harris and published by Psychology Press. This book was released on 2002 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.


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