Download or read book Mastering Product Innovation written by Walter B. Herbst and published by Archway Publishing. This book was released on 2024-03-28 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace. Irrespective of your professional background or fit within an organizational structure, and whether you are a team member or an entrepreneur, this proven methodology will convert “hopes and dreams” to a formulation for commercial success.