Download or read book McLuhan and Baudrillard written by Gary Genosko and published by Routledge. This book was released on 2002-01-04 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.