Book of Donmon Teith

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to u

This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies o

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and qu

This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Conten