Multicultural Marketing

Multicultural Marketing
Author :
Publisher : AMACOM/American Management Association
Total Pages : 178
Release :
ISBN-10 : 0814479219
ISBN-13 : 9780814479216
Rating : 4/5 (216 Downloads)

Book Synopsis Multicultural Marketing by : Marlene L. Rossman

Download or read book Multicultural Marketing written by Marlene L. Rossman and published by AMACOM/American Management Association. This book was released on 1996 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the author discusses the ethnic, religious, and lifestyle diversity of the United States, this is a marketing book. The aim is to help marketers increase profits for their companies, not to make political or social statements.


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