Pharmaceuticals-Where's the Brand Logic?

Pharmaceuticals-Where's the Brand Logic?
Author :
Publisher : CRC Press
Total Pages : 241
Release :
ISBN-10 : 9781439804278
ISBN-13 : 1439804273
Rating : 4/5 (273 Downloads)
DOWNLOAD EBOOK
Book Synopsis Pharmaceuticals-Where's the Brand Logic? by : Giles David Moss

Download or read book Pharmaceuticals-Where's the Brand Logic? written by Giles David Moss and published by CRC Press. This book was released on 2016-04-19 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le


Pharmaceuticals-Where's the Brand Logic? Related Books

Pharmaceuticals-Where's the Brand Logic?
Language: en
Pages: 241

Pharmaceuticals-Where's the Brand Logic?

Authors: Giles David Moss
Categories: Medical
Type: BOOK - Published: 2016-04-19 - Publisher: CRC Press

DOWNLOAD EBOOK

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on stron
Global Issues in Pharmaceutical Marketing
Language: en
Pages: 178

Global Issues in Pharmaceutical Marketing

Authors: Lea Prevel Katsanis
Categories: Business & Economics
Type: BOOK - Published: 2015-07-16 - Publisher: Routledge

DOWNLOAD EBOOK

Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the e
New Techniques for Brand Management in the Healthcare Sector
Language: en
Pages: 244

New Techniques for Brand Management in the Healthcare Sector

Authors: Borges, Ana Pinto
Categories: Business & Economics
Type: BOOK - Published: 2021-01-29 - Publisher: IGI Global

DOWNLOAD EBOOK

Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the
The New Strategic Brand Management
Language: en
Pages: 577

The New Strategic Brand Management

Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2008-01-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source
Brand Manager Diploma - City of London College of Economics - 9 months - 100% online / self-paced
Language: en
Pages: 967

Brand Manager Diploma - City of London College of Economics - 9 months - 100% online / self-paced

Authors: City of London College of Economics
Categories: Education
Type: BOOK - Published: - Publisher: City of London College of Economics

DOWNLOAD EBOOK

Overview The fun and easy way to build your brand and increase revenues. Content - Everything You Ever Wanted to Know About Branding - Building a Brand, Step-by