Pharmaceuticals-Where's the Brand Logic?

Pharmaceuticals-Where's the Brand Logic?
Author :
Publisher : CRC Press
Total Pages : 241
Release :
ISBN-10 : 9781439804278
ISBN-13 : 1439804273
Rating : 4/5 (273 Downloads)
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Book Synopsis Pharmaceuticals-Where's the Brand Logic? by : Giles David Moss

Download or read book Pharmaceuticals-Where's the Brand Logic? written by Giles David Moss and published by CRC Press. This book was released on 2016-04-19 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le


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