Download or read book Producing Empathy written by Matt Johnston and published by . This book was released on 2020-01-17 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johnston is widely known as a pioneer in the invention, system, and science of viral video In this book he reveals for the first time the secrets behind 10 billion+ video views online. Secrets discovered from years as a top producer and video executive at NowThis, Business Insider, New York Magazine, and more. Do you want your videos to go viral online? And get mass attention to you, your business, or both? You could buy a $1,000 video course that may or may not deliver .... or you could buy this book for 98% less - and get an even better result. In Producing Empathy you will learn: - Matt's exclusive, plug-and-play HERO system to create repeatable viral video online (the system behind 10 billion views) - 50+ hacks to create massively shareable video content with no prior experience - A battle-tested methodology for writing social video scripts optimized for virality - A domination guide for creating a video strategy that builds massive awareness and revenue for your brand - An exclusive chapter on how to perform on camera, with a foolproof methodology anyone can use and instantly perform better