Download or read book Questionnaire Design written by Ian Brace and published by Kogan Page Publishers. This book was released on 2008 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Questionnaire Design" explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to plan, structure, and compose the right questionnaire for the research.