Download or read book Reading Shenbao written by W. Tsai and published by Springer. This book was released on 2009-11-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.