Reason Why Advertising - With Intensive Advertising

Reason Why Advertising - With Intensive Advertising
Author :
Publisher : Lulu.com
Total Pages : 70
Release :
ISBN-10 : 9781387174157
ISBN-13 : 1387174150
Rating : 4/5 (150 Downloads)

Book Synopsis Reason Why Advertising - With Intensive Advertising by : John E. Kennedy

Download or read book Reason Why Advertising - With Intensive Advertising written by John E. Kennedy and published by Lulu.com. This book was released on 2017-08-18 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. ""But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. ""Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. ""When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People, ' - to produce a 'General impression on the Trade, ' and to 'Influence Sales' for the salesmen. ""The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost."" Get Your Copy Today.


Reason Why Advertising - With Intensive Advertising Related Books

Reason Why Advertising - With Intensive Advertising
Language: en
Pages: 70
Authors: John E. Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2017-08-18 - Publisher: Lulu.com

DOWNLOAD EBOOK

""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from co
Reality In Advertising
Language: en
Pages: 123
Authors: Rosser Reeves
Categories: Business & Economics
Type: BOOK - Published: 2017-06-09 - Publisher: Lulu.com

DOWNLOAD EBOOK

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality i
Advertising & Selling
Language: en
Pages: 1004
Authors:
Categories: Advertising
Type: BOOK - Published: 1909 - Publisher:

DOWNLOAD EBOOK

The What, How, and Why of Advertising: Masters of Marketing Secrets: Unknown Basics That Shape Ad Response
Language: en
Pages: 115
Authors: Dr. Robert C. Worstell
Categories: Business & Economics
Type: BOOK - Published: 2014-05-29 - Publisher: Lulu.com

DOWNLOAD EBOOK

"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from con
Scientific Advertising
Language: en
Pages: 69
Authors: Claude C. Hopkins
Categories: Advertising
Type: BOOK - Published: 1968 - Publisher: New Line Publishing

DOWNLOAD EBOOK