Relationship Marketing and Customer Relationship Management

Relationship Marketing and Customer Relationship Management
Author :
Publisher :
Total Pages : 0
Release :
ISBN-10 : 0702186872
ISBN-13 : 9780702186875
Rating : 4/5 (875 Downloads)

Book Synopsis Relationship Marketing and Customer Relationship Management by : Adele Berndt

Download or read book Relationship Marketing and Customer Relationship Management written by Adele Berndt and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with undergraduate and postgraduate students in mind, this second edition provides new perspectives on the meaning of marketing. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for planning and implementing CRM strategy. It argues that companies should move away from marketing to anonymous masses and toward developing and managing relationships with identifiable customers and stakeholders.


Relationship Marketing and Customer Relationship Management Related Books

Relationship Marketing and Customer Relationship Management
Language: en
Pages: 0
Authors: Adele Berndt
Categories: Consumer satisfaction
Type: BOOK - Published: 2012 - Publisher:

DOWNLOAD EBOOK

Written with undergraduate and postgraduate students in mind, this second edition provides new perspectives on the meaning of marketing. Delineating the basic p
Customer Relationship Management
Language: en
Pages: 406
Authors: SCN Education
Categories: Technology & Engineering
Type: BOOK - Published: 2013-11-11 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, busi
Customer Relationship Marketing
Language: en
Pages: 244
Authors: Merlin Stone
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order th
Strategic Customer Management
Language: en
Pages: 547
Authors: Adrian Payne
Categories: Business & Economics
Type: BOOK - Published: 2013-03-28 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this
Customer Relationship Management
Language: en
Pages: 170
Authors: Michael Pearce
Categories: Business & Economics
Type: BOOK - Published: 2021-03-08 - Publisher: Business Expert Press

DOWNLOAD EBOOK

CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system