Book of Donmon Teith

A scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any organization’s success—and sometime

"An analytical approach to corporate reputations from its leading scholar. Public perception, especially in the time of social media, is a core determinant of a

Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete g

Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data an

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, a