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Restoring Consumer Sovereignty
Language: en
Pages: 361
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Type: BOOK - Published: 2017-08-18 - Publisher: Oxford University Press

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In today's highly concentrated marketplaces, social and cultural values--such as the lifestyle connotations that manufacturers and sellers confer upon their goo
Restoring Consumer Sovereignty
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Authors: Adrian Künzler
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Introduction -- Abiding issues -- Argumentation of the courts and contemporary legal scholarship -- Making behavioralism work -- Fashioning consumer cognitive c
Restoring Consumer Sovereignty
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Type: BOOK - Published: 2017-08-18 - Publisher: Oxford University Press

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Restoring Consumer Sovereignty
Language: en
Pages:
Authors: Adrian Künzler
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"This work explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research