Retail and Channel Marketing

Retail and Channel Marketing
Author :
Publisher : Edward Elgar Publishing
Total Pages : 439
Release :
ISBN-10 : 9781789903669
ISBN-13 : 1789903661
Rating : 4/5 (661 Downloads)
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Book Synopsis Retail and Channel Marketing by : Sandro Castaldo

Download or read book Retail and Channel Marketing written by Sandro Castaldo and published by Edward Elgar Publishing. This book was released on 2020-10-30 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.


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