Rethinking Public Relations

Rethinking Public Relations
Author :
Publisher : Routledge
Total Pages : 251
Release :
ISBN-10 : 9781134198696
ISBN-13 : 1134198698
Rating : 4/5 (698 Downloads)

Book Synopsis Rethinking Public Relations by : Kevin Moloney

Download or read book Rethinking Public Relations written by Kevin Moloney and published by Routledge. This book was released on 2006-04-18 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.


Rethinking Public Relations Related Books

Rethinking Public Relations
Language: en
Pages: 251
Authors: Kevin Moloney
Categories: Business & Economics
Type: BOOK - Published: 2006-04-18 - Publisher: Routledge

DOWNLOAD EBOOK

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more info
Rethinking Public Relations
Language: en
Pages: 194
Authors: Kevin Moloney
Categories: Democracy
Type: BOOK - Published: 2020 - Publisher: Routledge

DOWNLOAD EBOOK

This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while ear
Rethinking Public Relations
Language: en
Pages: 327
Authors: Dr Kevin Moloney
Categories: Business & Economics
Type: BOOK - Published: 2002-09-11 - Publisher: Routledge

DOWNLOAD EBOOK

PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mos
Rethinking Reputation
Language: en
Pages: 249
Authors: Fraser P. Seitel
Categories: Business & Economics
Type: BOOK - Published: 2012-08-21 - Publisher: Macmillan

DOWNLOAD EBOOK

Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is
Rethinking Media Research for Changing Societies
Language: en
Pages: 233
Authors: Matthew Powers
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-08-20 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Leading scholars of media and public life grapple with how to make sense of major transformations rocking media and politics.