Rethinking the Media Audience

Rethinking the Media Audience
Author :
Publisher : SAGE Publications Ltd
Total Pages : 314
Release :
ISBN-10 : 9781446235775
ISBN-13 : 1446235777
Rating : 4/5 (777 Downloads)
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Book Synopsis Rethinking the Media Audience by : Pertti Alasuutari

Download or read book Rethinking the Media Audience written by Pertti Alasuutari and published by SAGE Publications Ltd. This book was released on 1999-08-31 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.


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