Download or read book Running a Public Relations Department written by Mike Beard and published by Kogan Page Publishers. This book was released on 2001 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.