Selected Chapters from Global Marketing, Foreign Entry, Local Marketing and Global Management, Third Edition

Selected Chapters from Global Marketing, Foreign Entry, Local Marketing and Global Management, Third Edition
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Total Pages : 408
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ISBN-10 : PSU:000066190813
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Book Synopsis Selected Chapters from Global Marketing, Foreign Entry, Local Marketing and Global Management, Third Edition by : Johny K. Johansson

Download or read book Selected Chapters from Global Marketing, Foreign Entry, Local Marketing and Global Management, Third Edition written by Johny K. Johansson and published by . This book was released on 2003 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet c