Download or read book Selling Solar written by Damian Miller and published by Routledge. This book was released on 2012-05-04 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the barriers to diffusion? How are they overcome, and by whom? These are the essential questions that 'Selling Solar' answers. To do so, the author explores the compelling, but often over-looked literature on innovation diffusion.