Download or read book SmartBook Access Card for Basic Marketing written by E. Jerome McCarthy and published by McGraw-Hill Education. This book was released on 2013-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: SmartBook is the first and only adaptive reading experience. Fueled by LearnSmart- the most widely used and intelligent adaptive learning technology- SmartBook identifies what you know and don't know, and highlights what you need to learn. It even figures out what material you are most likely to forget. SmartBook helps you study smarter, not harder, and get the grades you want.