Download or read book Social Marketing Research for Global Public Health written by W. Douglas Evans and published by Oxford University Press. This book was released on 2016 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Social Marketing Research for Global Public Health' offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting