Spend Shift

Spend Shift
Author :
Publisher : John Wiley & Sons
Total Pages : 289
Release :
ISBN-10 : 9780470902325
ISBN-13 : 0470902329
Rating : 4/5 (329 Downloads)

Book Synopsis Spend Shift by : John Gerzema

Download or read book Spend Shift written by John Gerzema and published by John Wiley & Sons. This book was released on 2010-09-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.


Spend Shift Related Books

Spend Shift
Language: en
Pages: 289
Authors: John Gerzema
Categories: Business & Economics
Type: BOOK - Published: 2010-09-02 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert
Best! No need to be cheap if you are ...
Language: en
Pages: 244
Authors: Mike Hohnen
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: Lulu.com

DOWNLOAD EBOOK

Inspired by the principles developed in the "Service Profit Chain", Mike Hohnen takes you through each of the steps needed to create an outstanding service busi
Shift!
Language: en
Pages: 256
Authors: Craig Elias
Categories: Business & Economics
Type: BOOK - Published: 2010-06-25 - Publisher: iUniverse

DOWNLOAD EBOOK

There is a silver bullet in sales its called timing when you get to highly motivated decision makers at EXACTLY the right time: after they experience a Trigger
Image Processing and Pattern Recognition Based on Parallel Shift Technology
Language: en
Pages: 301
Authors: Stepan Bilan
Categories: Computers
Type: BOOK - Published: 2018-01-29 - Publisher: CRC Press

DOWNLOAD EBOOK

This book describes the methods and algorithms for image pre-processing and recognition. These methods are based on a parallel shift technology of the imaging c
Shift
Language: en
Pages: 378
Authors: Haydn Shaughnessy
Categories:
Type: BOOK - Published: 2015-01-15 - Publisher:

DOWNLOAD EBOOK

"Shift is a powerful work full of insight stemming from Haydn Shaughnessy's formidable powers of observation and research." -Patrick Reynolds, Chief Strategy Of