Storytelling in Luxury Fashion

Storytelling in Luxury Fashion
Author :
Publisher : Routledge
Total Pages : 211
Release :
ISBN-10 : 9781000259681
ISBN-13 : 1000259684
Rating : 4/5 (684 Downloads)

Book Synopsis Storytelling in Luxury Fashion by : Amanda Sikarskie

Download or read book Storytelling in Luxury Fashion written by Amanda Sikarskie and published by Routledge. This book was released on 2020-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.


Storytelling in Luxury Fashion Related Books

Storytelling in Luxury Fashion
Language: en
Pages: 211
Authors: Amanda Sikarskie
Categories: Design
Type: BOOK - Published: 2020-11-22 - Publisher: Routledge

DOWNLOAD EBOOK

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China a
Fashion Communication
Language: en
Pages: 336
Authors: Teresa Sádaba
Categories: Business & Economics
Type: BOOK - Published: 2021-09-20 - Publisher: Springer Nature

DOWNLOAD EBOOK

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science
Brand Storytelling
Language: en
Pages: 257
Authors: Miri Rodriguez
Categories: Business & Economics
Type: BOOK - Published: 2023-07-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engag
Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry
Language: en
Pages: 427
Authors: Margalina, Vasilica-Maria
Categories: Business & Economics
Type: BOOK - Published: 2019-12-27 - Publisher: IGI Global

DOWNLOAD EBOOK

Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors
Inbound PR
Language: en
Pages: 188
Authors: Iliyana Stareva
Categories: Business & Economics
Type: BOOK - Published: 2018-04-16 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fund