Book of Donmon Teith

In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet c

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many compani

Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on

Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provid