Download or read book Streetwise Complete Publicity Plans written by Sandra L. Beckwith and published by Adams Media. This book was released on 2003 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning publicist Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for a business. Includes sample forms, resources, and other great ideas.