Download or read book Successful Implementation of CRM in Sales Departments written by Goran Krpan and published by Diplomica Verlag Gmbh. This book was released on 2018-06 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.