Download or read book Summary of Allan Dib's Lean Marketing written by Milkyway Media and published by Milkyway Media. This book was released on 2024-06-26 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Summary of Allan Dib's Lean Marketing in 20 minutes. Please note: This is a summary & not the original book. "Lean Marketing" by Allan Dib explores the application of lean manufacturing principles to marketing, emphasizing efficiency and value creation. The book recounts the author's experiences, including a pivotal conference in León, Mexico, and delves into the history of lean manufacturing, pioneered by Toyota. Lean marketing aims to eliminate waste and focus on creating value for the target market, contrasting with traditional mass marketing...