Download or read book Summary of Matthew Dixon’s The Effortless Experience by Milkyway Media written by Milkyway Media and published by Milkyway Media. This book was released on 2018-09-11 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Effortless Experience: Conquering the New Battleground for Customer Loyalty (2013) examines how businesses can retain old customers and gain new ones by decreasing the amount of effort consumers must expend to resolve problems. Authors Matthew Dixon, Nick Toman, and Rick DeLisi use data collected from thousands of customers to determine which practices drive customers away and which strategies cement their trust, in both business-to-business and business-to-consumer companies... Purchase this in-depth summary to learn more.