Download or read book Technology Acceptance in Mechatronics written by Ute Hillmer and published by Springer Science & Business Media. This book was released on 2009-11-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks.