Download or read book Technology and Workflows for Multiple Channel Content Distribution written by Philip J. Cianci and published by Taylor & Francis. This book was released on 2012-09-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV. No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices. Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.