Download or read book The Best Job in the World - The PepsiCo Walkers crisp Marketing Case Study written by Martin Glenn and published by Compton House Publishing Ltd. This book was released on with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this digital video book, PepsiCo UK and Ireland President Matin Glenn charts the meteoric rise of Walkers crisps to Britain's number one FMCG brand, providing insights into innovation, 360° brand communications, managing high-performance teams and how to remain a market leader in today's crowded FMCG market.