Download or read book The Business of Bridal Beauty written by Getchen Maurer and published by Milady Publishing Company. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the offering and rendering of bridal services becoming one of the fastest growing service areas in the beauty industry, a prime opportunity exists to enhance your salon's potential revenue. The Business of Bridal Beauty will teach you how to build and market your bridal business and successfully service the bride and her party. Just some of what you will learn: how to attract more brides and keep them coming back after the wedding, the "total bridal look", what it is, why it's important and how to offer these services, step-by-step techniques to create 26 hairstyles for hair of every length, and how to network and become involved in the bridal industry.