Download or read book The Communicating Company written by Hartmut Hübner and published by Springer Science & Business Media. This book was released on 2007-03-21 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.