Download or read book The Complete Idiot's Guide to MBA Basics written by Tom Gorman and published by Penguin. This book was released on 2003 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management. Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.