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This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.
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Pages: 213
Type: BOOK - Published: 2016-12-13 - Publisher: Taylor & Francis
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate
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In this collection of provocative essays, Joseph Heath provides a compelling new framework for thinking about the moral obligations that private actors in a mar