Download or read book The Expression of Attitude written by J. Richard Eiser and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Expression of Attitude deals with a number of broad but interrelated questions: what are attitudes, how do they relate to behavior, how are they acquired, and in what ways can they be shared? The author argues that consistency, within attitude structure and between attitudes and behavior, arises primarily from interpersonal rather than intrapersonal processes. Emphasis is placed on how people interpret behavior as an expression of attitude, and what they demand of such behavior before they treat it as decodable in a particular way.