Download or read book The Fundamentals of Fashion Filmmaking written by Nilgin Yusuf and published by Bloomsbury Publishing. This book was released on 2023-07-13 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade fashion film's presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move. With examples from dozens of groundbreaking international films, including QR codes linking to the films online, The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural and historical context. You'll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms and audiences. Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience.