The Handbook of Slogans

The Handbook of Slogans
Author :
Publisher : Crimson
Total Pages : 248
Release :
ISBN-10 : 9781780591988
ISBN-13 : 1780591985
Rating : 4/5 (985 Downloads)

Book Synopsis The Handbook of Slogans by : Lionel Salem

Download or read book The Handbook of Slogans written by Lionel Salem and published by Crimson. This book was released on 2012-09-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.


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Slogans for every merchandise in the world. slogans for tops, totes, many items, many products, just many.