Download or read book The Instigatory Theory of NGO Communication written by Evandro Oliveira and published by Springer. This book was released on 2019-05-31 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.