Download or read book The M Factor written by Tom Maddocks and published by Ecademy Press. This book was released on 2013 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to communicate a clear message, and deal with questions from the media is now a vital skill for almost any chief executive or senior manager. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.