Download or read book The Marketing and Communications KPI Dictionary written by The Kpi The KPI Institute and published by . This book was released on 2015-07-10 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: By assembling the first comprehensive dictionary of Key Performance Indicators (KPIs) for Marketing and Communications, The KPI Institute provides professionals a useful resource for novices and experts alike. It can be used in the early stages of implementing a performance management framework, in the process of selecting and documenting KPIs, but also to improve an existing performance measurement system. The KPI taxonomy presented in the dictionary covers all major functions of the Marketing and Communications Department, such as: - Advertising- Marketing- Public Relations