Download or read book The Marketing Toolkit for Growing Businesses written by Jay B. Lipe and published by Chammerson Press LLC. This book was released on 2002 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.