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The Naked Consumer Today
Language: en
Pages: 212
Authors: Jan Callebaut
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Garant

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"Modern market research has made significant progress in pushing the envelope of analytical models of consumer behavior, but common and highly visible marketing
The naked consumer today or an overview of why consumers really buy things, and what this means for marketing. (second revised edition)
Language: en
Pages: 219
Authors: J. Callebout, H. Hendrickx, M. Janssens, C. Fauconnier a.o.
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Naked Consumer
Language: en
Pages: 292
Authors: Erik Larson
Categories: Business & Economics
Type: BOOK - Published: 1994-02 - Publisher: Penguin Books

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Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horr
The Naked Consumer
Language: en
Pages: 275
Authors: Erik Larson
Categories: Consumption (Economics)
Type: BOOK - Published: 1992 - Publisher: Henry Holt

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A look at modern marketing chronicles the pursuit of the American consumer, describing how companies use spies, hidden cameras, computers, and sonar and EEG mac
Naked Consumer: How Our Private Lives Become Public Commodities
Language: en
Pages:
Authors: Erik Larson
Categories: Business & Economics
Type: BOOK - Published: 1994-02-01 - Publisher: Turtleback Books

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Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horr